In August 1998, the animated television series South Park episode "Chef’s Chocolate Salty Balls" depicts the directors of the Sundance Festival moving it to a "different small mountain town," that of the show’s main setting South Park, in order to "drain it and morph it into a new LA."
In the episode "Hollywood A.D." of The X-Files, Fox Mulder is relieved that the fictitious movie The Lazarus Bowl about his work will never be screened at the Sundance Festival.
In the television series Entourage, one of the independent movies that Vincent Chase stars in (Queens Boulevard) premieres at the 2005 Sundance Film Festival, where it begins to gain in popularity.
In the animated television series The Simpsons "Any Given Sundance" episode, Lisa Simpson enters a documentary about her family into the Sundance Film Festival.
In Season 7, Episode 22 of One Tree Hill, Julian Baker takes his film Seven Dreams Till Tuesday to the festival.
Referenced in Season 3, Episode 12 of Gilmore Girls when Paris Geller tells Rory Gilmore to "save her act for Sundance."
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‘Damsel’ directors David and Nathan Zellner and stars Mia Wasikowska and Robert Pattinson join The Hollywood Reporter at the 2018 Sundance Film Festival
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The Sundance Film Festival has introduced global audiences to some of the most groundbreaking films of the past three decades, including Boyhood, Beasts of the Southern Wild, Fruitvale Station, Whiplash, Brooklyn, Twenty Feet from Stardom, Life Itself, The Cove, The End of the Tour, Blackfish, Me and Earl and the Dying Girl, Dope, Little Miss Sunshine, sex, lies, and videotape, Reservoir Dogs, Hedwig and the Angry Inch, An Inconvenient Truth, Precious and Napoleon Dynamite. The Festival is a program of the non-profit Sundance Institute®. The Festival is a program of the non-profit Sundance Institute®. 2018 Festival sponsors include: Presenting Sponsors – Acura, SundanceTV, and Chase Sapphire®; Leadership Sponsors – Adobe, Amazon Studios, AT&T, DIRECTV, Dropbox, Omnicom, Stella Artois® and YouTube; Sustaining Sponsors – Canada Goose, Canon U.S.A., Inc., Dell, Francis Ford Coppola Winery, GEICO, Google Pixel 2, Grey Goose Vodka, High West Distillery, IMDbPro, Lyft, Unity Technologies and the University of Utah Health; Media Sponsors – Los Angeles Times, The New York Times and Variety. Sundance Institute recognizes critical support from the Utah Governor’s Office of Economic Development, and the State of Utah as Festival Host State. The support of these organizations helps offset the Festival’s costs and sustain the Institute’s year-round programs for independent artists. Look for the Official Partner seal at their venues at the Festival. sundance.org/festival (Source) , Mia Wasikowska & Robert Pattinson on “Bold & Unusual” Western ‘Damsel’ | Sundance 2018.